Wisconsin Radio
What’s In The Call Letters?

WIBU Poynette Wind is Being Used (and was, to generate power when the station first went on the air)
WRST Oshkosh Radio Station of the Titans (UW-Oshkosh)
WMAM Marinette Marinette and Menominee, or, Wisconsin Michigan Air Messenger
WRJC Mauston Radio Juneau County
WTDY Madison Today Radio
WCCN Neillsville Clark County News
WGTD Kenosha Gateway Technical District
WOKY Milwaukee Named after (last two syllables of) the city
WCOW Sparta Center of Wisconsin’s Dairy Industry
WDDC Portage Debbie, Doug and Carolyn, children of station owner; Ed Kramer
WRLS Hayward Wisconsin’s rivers, lakes and streams
WRJN Racine Racine Journal newspaper
WHA Madison Wisconsin Heart of America
WJVL Janesville Named after its city
WSUP Platteville Wisconsin State University at Platteville (before merger of state’s university systems changed name to UW-Platteville
WBCR Beloit Beloit College Radio
WEMP Milwaukee The Empire Building
WFRV Green Bay Fox River Valley
WDLB Marshfield Wisconsin’s Dairyland Broadcaster
WISS Berlin Wisconsin’s service station
WAUN Kewaunee After its city, keWAUNee, Wisconsin
WLBL Auburndale Wisconsin’s Land of Beautiful Lakes
WQWM Kaukauna After owner Quinn W. Martin
WBEV Beaver Dam Named in reference to its city of license, Beaver Dam
WHRY Hurley Gets its name letters from Hurley
WLDY Ladysmith Named after the town
WLXR LaCrosse Call letters stand for LaCrosse Radio
WDOR Sturgeon Bay Sturgeon Bay is in Door County
WBEL Beloit Reference to the city of Beloit
WQJY LaCrosse Sounds like "Joy" a reference to the easy listening-type
WLJY Marshfield format for these three Goetz Broadcasting FM stations
WSJY Fort Atkinson  
WGLB Port Washington Wisconsin’s Great Lakes Broadcaster, or Where Good Listening Begins
WRIG Wausau Named for the founding Wright family
WMSE Milwaukee Milwaukee School of Engineering
WMVS Milwaukee Milwaukee Vocational-Technical School
WMRH Waupun Geography of the area is Marshland
WKBH Holmen Why Kick Be Happy
WBKV West Bend West Bend Kettle Valley
WBWI West Bend West Bend Wisconsin
WHKQ Racine Rhymes with the position on the dial "KQ-92"
WGEZ Janesville Janesville Gazette was the original owner
WWIS Black River Falls Western Wisconsin’s Information Station
WYTE Whiting Named after the town
WKLH Milwaukee Wisconsin’s "KL"assic Hits
WAQE Rice Lake Rhymes with lake "Wake 98, Rice Lake"
WTCH Shawano We’re The Community Helper
WJFW Rhinelander Owners name is Jasper F. Williams
WAEO Rhinelander Owners name is Alvin E. Okonski
WCWC Ripon Founding organization was "Central Wisconsin Company"
WMAD Sun Prairie Refers to the city of Madison
WITI Milwaukee Wisconsin’s Independent Television Incorporated
WRDB Reedsburg Abbreviation of the city
WNFM Reedsburg Nate’s Fine Music
WJLW DePere FCC application was filled by the owners’ lawyer no one knows what they stand for

WSPL LaCrosse Owners daughter was Stephanie Patricia Lee
WWIB Chippewa Falls Western Wisconsin’s Inspirational Broadcaster
WNNO Wis. Dells Located at 990 on the AM dial hence Nine Nine O
WMLI Madison Type of ownership Madison’s LImited Partnership
WCLO Janesville Originally put on the air in Kenosha during the 1920’s to promote an area land development called Camp Lake Oaks the station was later moved to Janesville.
WCGV Milwaukee Wisconsin’s Choice for Great Viewing
WIMQ Clintonville Jim and Mary’s Quest (owners)
WPDR Portage Portage Daily Register
WOSH Oshkosh Reference to the city of Oshkosh
WEMI Menasha Evangelical Ministries Inc.
WDMP Dodgeville Dodgeville and Mineral Point
WVCY Milwaukee The Voice of Christian Youth
WSHS Sheboygan Student station at Sheboygan High School
WRFW River Falls University of Wisconsin River Falls
WDSE Superior Duluth-Superior Educational Television
WMIL Milwaukee City reference, when combined-WOKY, Milwaukee -with sister station
WISC Madison TV station, reference to the State
WJMT Merrill Merrill and Tomahawk station
WNOV Milwaukee Minority owned station dubbed the Negroes Only Voice
WAHC Appleton Initials of the owner Allen C. Cummings
WYLO Jackson "Way Low" on the AM dial at 540
WRHN Rhinelander Reference to the city of Rhinelander
WNFL Green Bay Reference to the NFL presence in Green Bay
WERN Madison Wisconsin Educational Radio Network
WSTR Milwaukee Takeoff on "Star" an in "Star 95"
WLFM Appleton Lawrence University FM station
WMYM Minocqua Music format "We Make Your Memories"
WXCE Amery Rhymes with the dial position 1260
WGNV Milladore Wisconsin’s Good News Voice
WMIR Lake Geneva First three letters of founders name Miriam Monroe
WFON Fond Du Lac Reference to the city
WFHR Wis. Rapids William F. Huffman Radio, station founder
WIGM Medford Reference to the original owners Irma and Greg Meyer
WJMC Rice Lake Reference to the original owners Walter and James McGenry
WMGV Oshkosh calls itself the MaGie of the Fox River Valley
WHSM Hayward Reference to communities of Hayward, Spooner and Minong
WRPQ Baraboo Owners first names Robert and Pat
WJTY Lancaster Inspirational message "Joy To You"
WOMA Algoma Named for the last half of the city of license
WGLR Lancaster Stands for Great Listening Radio
WCJL Marinette First letters of the original owners’last names
WUWM Milwaukee University of Wisconsin Milwaukee
WKPL Platteville Named for the owner Ed Kramer in Platteville, or for its slogan We Keep People Listening
WRCO Richland Center Named for Richland COunty
WATW Ashland At the Top of Wisconsin
WCFW Chippewa Falls Chippewa Falls, Wisconsin
WSPT Stevens Point Stevens Point, Wisconsin
WSPO Stevens Point Stevens Point Oldies
WLSU LaCrosse Former LaCrosse State University now UW-LaCrosse station
WOJB Hayward Named after licensee, the Ojibwa Indians
WUEC Eau Claire UW- Eau Claire student station

Information on this list is courtesy from the Wisconsin Broadcasters Association

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